Featured in DIYMarketers: How to Create a Customer Loyalty Program on a Budget

Originally published at DIYMarketers.com By Ivana Taylor   “Some people sell things so they can have customers — a smart business has customers so you can sell them things.” Dan Kennedy   CUSTOMER LOYALTY PROGRAMS ARE A PROFIT BUILDING MARKETING STRATEGY You already know that existing customers are more profitable customers.  The general assumption is Continue Reading

Featured in DIYMarketers: The Evolution of Rewards Programs—Have We Gone Past the Point of Loyalty?

Originally published at DIYMarketers.com. By Ray Clopton, CEO and President of  STS & Wilbur   Loyalty rewards programs began in the 1700s to help create repeat business, but today’s loyalty programs have morphed into something that often strays from this mission. Many of our loyalty rewards programs today are as focused on gathering consumer’s personal information as Continue Reading

Featured in AlleyWatch: Look for A Middle-Way Solution to Customer Loyalty in the Age of Big Data Concerns

Originally published at AlleyWatch.com. By Ray Clopton, CEO and President of  STS & Wilbur Although loyalty rewards programs have changed dramatically since they began in the 1700s, not all of these developments actually have advanced customer loyalty, especially in recent years. Innovations in technology have led many marketers to collect and use increasingly granular data and personal information as Continue Reading

Smart Transaction Systems Announces Free Magento 2 Extension

New extension allows Magento users to enable STS gift cards on their e-commerce websites.   Boulder, CO – December 12, 2018 – Smart Transaction Systems (STS), a multinational provider of gift and loyalty card solutions, announced today that it has created a free STS gift card extension for Magento Commerce’s Magento 2 e-commerce platform. The Continue Reading

Smart Transaction Systems Announces Integration with LinkPOS

New partnership allows LinkPOS users to enable STS gift cards on their POS systems.   Boulder, CO – November 5, 2018 – Smart Transaction Systems (STS), a multinational provider of gift and loyalty card solutions, announced today that LinkPOS has integrated STS gift cards into its iOS point-of-sale app and web shopping cart product. The Continue Reading